Write Yourself Into Your Customers Memory

As the rebound continues in the economy there is no better time to get your organization’s name into the hands of your clients and potential customers.  Rather than printing out traditional catalogs or sending expensive mailings across the country or the globe try utilizing a USB memory device.  With an ever-expanding capacity and in many cases features these devices are a wise choice for holiday gifts or employee recognition year-round.  There are a couple of considerations which we will discuss later on that may apply to your clients.

A new player on the scene the Jetson USB Flash Drive V2.0 2GB is a pretty basic USB device that offers a large imprint area, extensive storage capacity and a sleek profile that make it easy to carry.  It is compatible with the latest operating systems and can be paired with a lanyard.  Basic devices such as this one appeal to a wide audience and for the most part prices are down from a few years ago.  For those looking for more the Dual Function Laser Pointer USB Memory Pen V 2.0 2GB combines the benefits of a fast storage device with a laser pointer that can reach a significant distance from the point of origin.  Please keep in mind any unit with a laser pointer should only be used by those that understand the laser portion can do potential damage if aimed at the eyes.  In most cases the pen portions will take off the shelf replacements.  These combination pieces have been around for a few years and continue to be tremendously popular especially amongst the executive clients.  To extend along this line further a premier brand is available, the Cutter & Buck American Classic USB Pen 1GB carries a lot of prestige as it comes in the branded box and is made of solid brass.  Solid brass has the advantage of providing a more consistent feel and ease of writing over plastic pens.   If you are looking for a more basic option but one that is on the leading edge of the available technology the Credit USB Flash Drive V 2.0 2GB offers the same large storage but will fit in about any wallet.  This is important because it can be given with a complimentary gift item such as a wallet or briefcase. 

Some organizations place restrictions on what employees may bring onto the premises.  If your potential client is one of these organizations obviously memory devices will not work as a promotion.  Plan accordingly but overall these are great items that appeal to the masses.  Much like the ideas discussed in emerging from a recession there are many ways in which you can begin planning towards a better economy in the months ahead.  As the economic data today indicated the overall economic situation is at the very least stabilizing and more than likely improving.  As the effects of the stimulus begin to wear off the distorted growth of the last quarter will subside but the lasting effect is that it helped to change the momentum towards the positive.  Underlying this all is the need for a strong holiday season which is yet to be determined.