Mentioned in the classes, textbooks, and articles I read through graduate school there was always mention of the potential vast market of the aging baby boomers with loads of money and couldn’t wait to retire. They were set for their remaining years and wanted to spend, spend, spend.
Everything that I read was written before the current recession; depression; breakdown of the false economy;whichever is the preferred label. I was again reading an entire chapter dedicated to the untapped potential of this group in The Science of Shopping, that I thought to myself, “Does this still hold true in the current economy?”
When retirement benefits, pensions, and 401K’s quickly declined can this group truly pan out as predicted or will they be living a much more frugal lifestyle as the rest of us have come to do (or at least me)?
Without a true national survey analysis I can’t honestly state yay or nay however, I put out a call for this to be fully examined again. Our senior majority may be spending as little as the rest of us..or even much less.
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